John O'Hurley's beloved Seinfeld character was based on a real person who also ran a catalog. According to Mental Floss, O'Hurley became pals with J. Peterman and they worked together. After the company became bankrupt in the late '90s, O'Hurley lent some money so it could stay in business.
source https://screenrant.com/seinfeld-reddit-best-peterman-quotes/
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