Avatar: The Way of Water director James Cameron talks similarities between his growing franchise and pop culture phenomenons Star Wars and The Lord of the Rings. While film and television franchises have always been a staple of the entertainment industry, the prominence of streaming in modern times has brought franchise story-telling to a new level, with properties such as the Marvel Cinematic Universe and Star Wars expanding their vast catalogs via Disney+ shows and live-action films. Many streaming services have backed large-scale fantasy epics as they seek to break into expanded universe territory such as Amazon's The Rings of Power and Netflix's The Witcher, though Cameron's plans with Avatar: The Way of Water through Avatar 5 solely exist in the film space, for now.
source https://screenrant.com/avatar-2-lotr-star-wars-comparison-james-cameron/
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